Archive for February, 2009
My Business Philosophy (One That Never Fails)
My Business Philosophy (One That Never Fails)
What I think doesn’t matter. Only what the market wants or believes it wants is important.
If you market your products and advertise them like everybody else you will get no responses, no money. You must differentiate yourself.
Don’t market in a threatening way. Don’t ask for money in any significant [...]
How to sell things that people want to buy
How To Sell Things That People Want To Buy
One of the things that amazes me about people in business is that they are constantly trying to sell things to people that they don’t want and in a way that they don’t want to be sold!
Now, there are some things that you have to bring to [...]
The deepest cravings of the human heart compel people to spend money
“The deepest cravings of the human heart compel people to spend money to satisfy a desire that can’t be extinguished any other way.” – David Vallieres
Back to our automobile purchasing example. Let’s take it from the very beginning…
The furthest thought from our subjects mind is the purchase of a new automobile. Suddenly, they see, as [...]
There’s a lot of misinformation that is hurting your chances for success
In business, as in life, there’s a lot of misinformation that is hurting your chances for success.
People will say something to you or you’ll read something somewhere that looks ‘pretty good’ or sounds true, but it may only be partially true or an outright lie. How can you tell? Here’s one way: Question EVERYTHING.
When [...]
An Online Publishing Disaster
Electronic commerce allows authors the opportunity to self-publish. It’s technologically easy enough to create content. Content and creation tools are accessible to almost everyone. But as MightyWords (one of the first online content marketplaces and publishers) discovered, ”It was just too easy to publish work that wasn’t that good”.
Only a small portion of authors who [...]
How I Started In The Publishing Business
I started my first profitable publishing venture at the age of 19 with my brother. I have written newsletters, short stories (under assumed names), reports, sales letters and articles.
My love of the written word and books has contributed to my illness. I contracted Bibliomania in 1979 (literally, a bibliomaniac is someone who is “mad for [...]
Recommended Reading
Amazon.com Widgets
The Paid Shopper – Get Paid To Shop
Excerpt: “First congratulations on making your way to my website. You are now on the only page on the entire Internet that can have you earning huge checks, just for shopping …
More:
Creative Advertising, New Edition
“More than just a nice-to-look-at, easy-to-flip-through book…Pricken has loftier goals—namely, to transform readers into top creatives
More: continued here
Books Are A Commodity
They are something useful and designed to be distributed. 99.9% of the time commercially distributed. They are an article of trade. Also remember that they are a ‘product’. We tend to think of books less like a physical products than most, because you do not buy them for their physical properties alone- you buy them [...]
