People Buy For Their Reasons, Not Ours
I had a call recently from someone who said he’s afraid to market online because a lot of the information he wants to sell is already available for free.
I have always said, and most experts agree, that, “People buy for their reasons, not ours”.
And that is true.
So how should we look at this problem with a winning attitude?
First, nothing EVER sells itself. Just because you have it on your shelf or website, doesn’t mean anyone will buy it. Even if it’s free, most people will treat it as ‘free’ and totally under-value the information and possibly treat it as “worthless” because they got it for free!
Right?
Listen carefully,
“THERE HAS TO BE ONE OR MORE REASONS FOR THEM TO BUY IT.”
Got that? Read it again in case you flew
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