reading list for marketers
I often get questions about what books help someone to be a better advertiser/marketer.
The question is a good one because you cannot be too well read. Reading should be a part of your daily routine if you want to succeed.
The first subject you should study is anything on human nature, then advertising and marketing.
Here’s a list of books that I consider fundamental in understanding and succeeding in advertising and marketing. I own these myself and am not recommending anything I haven’t read.
NOTE: Some may be hard to find- try http://bookfinder.com for used and out-of-print copy searches. In no particular order:
= Tested Advertising Methods
More:
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